The world is more connected than ever before. When pondering the future of your business, you may be looking at international expansion—and through modern technology, any metropolis in the world is only a Skype call or e mail away.

This new sense of closeness brings new challenges as global businesses struggle to communicate effectively with each other. Each organization is influenced by the region it calls home,a business in Japan does things quite differently from one based in France. Workplace culture helps create a united front, but it can lead to unwanted tension and conflict.

This new guide to international business culture can help you avoid misunderstandings during negotiations and other important talks. Author and businessman Ashraf Haggag discusses a number of important issues, including

-the definition of culture as a driving force in business,
-the unique cultures of a variety of countries and global regions,
-the ways culture directs business negotiations,
-the influence of culture on business strategy,
-the effect of culture on business communications, and
-the role culture plays in consumer buying behavior.

Understanding the ideological foundation of an organization will help you better prepare for negotiations and accommodate its unique corporate environment with enhanced insight.

Ashraf Haggag, in his excellent book "Echos of culture in the corporate environment" has explored different components of culture and its impact on the world market. The author's narrative is very riveting, and his analyzation with the deep roots of knowledge is something which makes the readers to understand the concepts and explore the various opportunities. This is an excellent reference for anyone who is trying to build a strong culture of a new business, change a culture of an existing business, or adapt to the culture at a new employer. It not only impacts on sales, but also on the employee performance. Which is really helpful to grow overall for both the employee and company.

Before we can change something, we must first understand it. And this book helps in laying such foundation for understanding the corporate culture. It talks right from the beginning, how the policies have been developed over the time. How did people act, and how it helped in building the present. What's the working environment. How the outsiders are treated. How to prepare, before presenting ourselves at the table. How to approach, How to build a connection with the company. Many such things unfolding makes this book worth reading.


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